Enough of the Celebrity Books

Enough of the Celebrity Books

On a recent and rare shopping mall trip where I live in Michigan, I stuck my head into the attached chain bookstore. I often do this as a publishing person just to get an impression of the whole of the offerings to readers in religion and spirituality through a retail...
Why Authors Didn’t Use to Need Platforms

Why Authors Didn’t Use to Need Platforms

I often hear this from authors: “Back in the day, an author didn’t need a platform.” Authors, I’m here to tell you that you are right. That said, a book “back in the day” still had a platform. Maybe you just didn’t realize it, but it was the publisher’s...